A few weeks ago we had the pleasure of creating and hosting a special launch event in support of our client partner, Chicago-based women's fashion designer, Katie Farnan. As part of our marketing strategy, our team knew that being smart about our launch approach would be key to best utilizing our budget, while providing a true ROI for our client.
We targeted Chicago's best and most influential personal stylists as a way to get Katie's collection into the hands of the people dressing the Windy City. The preview party allowed stylists to see, touch and feel the entire collection, while also hearing directly from the designer about her inspiration, ask questions about fit and sizing and pull actual pieces for their clients to try. In addition, the event was a bit of a "thank you" to Chicago's stylist community of hardworking, super talented women!
The wonderful night was filled with old friends, new friends, great fashion, and of course, bubbly! Scroll down to see a few of our favorite pics of the evening and how we were able to bring this idea to life for this incredible designer, client and friend!
Photography: Anna Blank
Cookies: Jassy Sweets
Calligraphy: Proper Letter
Catering: Blue Plate
Location: Emme Chicago
Designer: Katie Farnan